The healthcare company Humira chose an unconventional way to present its new product. It introduced its new Humira injection pen to the professional public in the beautiful and inspiring spaces of the Kampa Museum of Art, located directly in the historic center of Prague.
We expanded the 3D VideoMapping with an additional dimension – a live dancer representing the disease. The inclusion of a live performer beautifully complemented and enhanced the experience of the entire show. The theme of this VideoMapping was clear – the fight against illness.
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