The healthcare company Humira chose an unconventional way to present its new product. It introduced its new Humira injection pen to the professional public in the beautiful and inspiring spaces of the Kampa Museum of Art, right in the historic center of Prague.
We expanded the 3D VideoMapping with another dimension – a live dancer representing illness. The inclusion of a live figure beautifully complemented and enhanced the experience of the entire show. The theme of this VideoMapping was clear – the fight against illness.
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